MarkIIT


“Good Marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

A marketer is an integral part of any product development. A product’s success depends more on how well it is orchestrated to be perceived useful by its users. A major role in this acceptance is played by the marketer.

MarkIIT gives you an opportunity to be a marketer to reinvent and rediscover thereby bringing about the creativity within yourself.

Round 1: - Online Quiz

Questions related to logos, Ad Campaign, digital marketing and recent news.

Round 2: - Ad Mad

Team would be given an existing/new product randomly and will be asked to prepare an ad within stipulated time.

Round 3: - Audio/Visual

Videos of ads will be shown whose audio will be replaced by some other ad, teams have to identify both products being advertised within a stipulated time.

Round 4: - Controversy

Team would be given a product whose marketing campaign backfired and will be asked to relaunch the product to rebrand the image of the product.

Guidlines:

  1. Event is Open Ended: Any graduate/ Post graduate student can apply.
  2. The team can contain a maximum of 3 students, necessarily from the same college.
  3. The team members can be form different department /year of the college.
  4. A student can be part of only one team.
  5. A participant will be given access to the online quiz only on 16th OCT 2018 @ 10:00 PM.
  6. Other information regarding rounds would be provided after round 1 gets over.
  7. All the event data captured will become a property of the event organizing team.
  8. In case of any dispute, decision of the organizing team shall be final.


Important Dates

Round 1

15 Sept'19, 10:00 PM IST - 15 OCT'19, 10:20 PM IST

Round 2

19 Oct'19, 10:00 AM IST - 19 Oct'19, 12:00 PM IST

Round 3

19 Oct'19, 1:00 PM IST - 19 Oct'19, 1:30 PM IST

Round 4

19 Oct'19, 3:00 PM IST - 19 Oct'19, 6:30 PM IST

PRIZE MONEY

Winners

₹15000

Runner Up

₹10000


You can register by clicking here

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